Portfolio Management
Ownership investing
You don’t have to be an entrepreneur to own a great business and prosper as it succeeds. This is the simple idea at the heart of Genova’s investment approach. We help clients build wealth using a strategy that’s rational, understandable, and consistent. Our approach has earned clients’ trust over time, helping them not only build wealth but also build confidence in their financial well-being by understanding what they own and why.
Our investment approach
Buying good businesses
Much private wealth is created by owning successful businesses. We seek to invest in financially sound, profitable, and growing businesses. By our definition, a good business is one with a promising future; we invest for the long term in order to share in that future prosperity.
Smart concentration
Our carefully crafted portfolio is concentrated, spanning diverse industries and geographies but including fewer than 20 companies. This concentration means that our clients can understand exactly what they own — and we can discuss portfolio progress with them in clear, understandable terms. We help clients develop the habit of thinking like owners.
Tailored approaches
Genova’s clients differ in their ages, family compositions, lifestyles, and goals. We work closely with each client or family to help grow their wealth while seeking to ensure that they have the cash they need, when they need it, throughout their lifetime. While each client’s investments are structured to meet their specific goals and needs, we offer everyone we work with the exact same portfolio of investments: the very best one we can build, and the one we hold ourselves.
Patience
Buying shares at attractive prices with the intention of holding them for the long term, we aim to produce strong returns while reducing risk. It can take months for new clients to become fully invested in Genova’s portfolio because we only buy shares at good prices; we don’t rush. The same principle holds for selling. We plan clients’ cash positions so they don’t face pressure to sell investments at unattractive prices.
Independence
As a business, our only allegiance is to our clients – not to any external financial institution, shareholder, or producer of financial products. Founded by a family and independently owned and operated, we have succeeded by pursuing the investment strategies we believe will most effectively help clients meet their financial goals. Our customers’ interests are always our top priority.
What do clients gain?
Financial empowerment
The purpose of wealth is to empower you to meet your needs and make financial decisions as freely as possible. We plan for our clients to have timely access to cash so they have the comfort and flexibility that should accompany wealth. We also work hard to ensure that our clients understand their portfolios well, because a sense of clarity about their financial position helps to increase their sense of empowerment as they make choices large and small.
Peace of mind
Ownership investing builds confidence. In theory, investors in mutual funds or ETFs mitigate risk through diversification. In practice, holding small fragments of so many businesses makes it nearly impossible to think like an owner. Genova clients know exactly what they own: individual companies whose strengths and strategies they understand. They face risks, as all investors do, but they have deeper insight into the nature of those risks, making them better equipped to evaluate them and have informed conversations about mitigation.
Results
In addition to being rational, understandable, and consistent, our investing approach has a record of success over the long term.
